Kate Spade enters the TikTok dance with a love letter to New York
Having watched several products become sold out?after the organic TikTok posts that featured them went […]
Read more
Tag: AdAge.com
How TikTok's cleaning craze is bringing in brands
?The TikTok cult item phenomenon is having this measurable effect on sales,? says Liz Cole, […]
Read more
TikTok and Snapchat battle for Gen Z, as Instagram trails with kids
TikTok is making a run for the Snapchat generation and has already surpassed Instagram with […]
Read more
TikTok tactics: What to know about reaching audiences on the social media platform
Interestingly, The Harris Poll found that while Gen Z makes up a large proportion of […]
Read more
Goldfish, courting older snackers, turns to TikTok and turns up the heat
A TikTok challenge and Frank's RedHot flavor are two ways the kid-centric brand is going […]
Read more
The D'Amelio sisters' next TikTok brand act? A deal with mattress brand Simmons for a product line …
It's the Serta-owned brand's largest influencer-driven partnership to-date. A TikTok hashtag contest and social ad […]
Read more
Nerf, seeking a 'Chief TikTok Officer,' is the latest marketer to add a gimmick title
Nerf, seeking a 'Chief TikTok Officer,' is the latest marketer to add a gimmick title. […]
Read more
How TikTok is revamping its ad business ahead of Apple's new privacy rules
How TikTok is revamping its ad business ahead of Apple's new privacy rules. Video app […]
Read more
Walmart expands shoppable TikTok efforts into beauty and outside brands
Walmart expands shoppable TikTok efforts into beauty and outside brands. Ownership stake is in limbo, […]
Read more
Ocean Spray partners with Doggface for Super Bowl TikTok campaign
In a TikTok video posting today, Apodaca will encourage viewers to try his own choreographed […]
Read more
The Week Ahead: TikTok hosts brand summit and Super Bowl hype ramps up
The Week Ahead: TikTok hosts brand summit and Super Bowl hype ramps up. A look […]
Read more
TikTok celebrates the viral sea shanty trend in latest TV ad
TikTok is celebrating its first truly viral trend of 2021, the unexpected rise of the […]
Read more
TikTok taps Miley Cyrus to star in tailgate Super Bowl show
The NFL's TikTok account will stream from the game starting at 2:30 p.m. EST, and […]
Read more
How Snapchat is chasing TikTok while creators chase the Spotlight … and the cash
How Snapchat is chasing TikTok while creators chase the Spotlight … and the cash. Snap's […]
Read moreHow TikTok's holiday tool kit helps small businesses reach more customers
TikTok For Business partnered with Ad Age Studio 30 to build a comprehensive guide for […]
Read moreThe TikTok difference: Joining a genuine conversation vs. interrupting one
TikTok successfully delivers this. After browsing your feed on TikTok for a few minutes, you'll […]
Read moreTikTok Reflects: The Difference In Taking The Road Not Traveled
So instead, I've written a poem to try and capture the spirit of what we […]
Read moreWatch: How TikTok won 2020 despite the pandemic?and an unexpected spotlight in the election …
TikTok Managing Director of Global Business Marketing Katie Puris joins Ad Age President and Publisher […]
Read moreTikTok looks back at best-performing brand campaigns of 2020
TikTok zeros in on five top-performing ?unique? campaigns grouped in each of 10 categories: Hashtag […]
Read moreMarketers of the Year No. 1: TikTok
1: TikTok. With 100 million active users in the U.S., TikTok has truly broken into […]
Read more