Why McDonald's, Microsoft, and TikTok are Sponsoring Tribeca X for the First Time
New brand sponsors this year include McDonald's, Lavazza, Microsoft, TikTok, and AWS. Tribeca X award […]
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Tag: Adweek
Paris Hilton's 11:11 Media Debuts New Deepfake Doc on TikTok – ADWEEK
Paris Hilton's 11:11 Media Is Debuting a Deepfake Documentary on TikTok · The investigative series, […]
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A Look Inside the 2026 TikTok Partner Innovation Awards – ADWEEK
The TikTok Partner Innovation Awards recognize companies across the industry that are helping advertisers unlock […]
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TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads – ADWEEK
TikTok is investing more aggressively in AI ads infrastructure while deepening its walled garden.View full […]
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Snap Pitches 'Conversational Commerce' as TikTok Alternative – ADWEEK
TikTok and Pinterest might have the thunder, but Snap believes it has a … Of […]
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Snap Pitches 'Conversational Commerce' as TikTok Alternative – ADWEEK
At ADWEEK's Social Media Week, Snap's global vp of of smb and mid-market Sidharth Malhotra […]
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YouTube, TikTok, and Meta Are Betting Creator Talent Is Portable – ADWEEK
TikTok's move into radio to launch creator-hosted programming could help revive a traditionally programmed format […]
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Uproxx Makes Play for TV Ad Spend With TikTok-Ready Shows – ADWEEK
In its first NewFronts event on Thursday, Uproxx TV made a play for TV ad […]
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TikTok Pitches Advertisers at NewFronts a Year After Its Near-Ban and Sale – ADWEEK
TikTok unveiled a slate of new ad formats as it looks to reassert itself with […]
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MNTN Hires TikTok and NBCUniversal Veterans to Chase the SMB Market – ADWEEK
On Monday, the company tapped former TikTok growth chief Garland Hill as its first-ever chief […]
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Two Chairs: A Conversation with TikTok and Scorpion – ADWEEK
During a recent Two Chairs conversation, TikTok's Brendan Jacobson and Scorpion's Jamie Adams unpacked how […]
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Two Chairs: A Conversation with TikTok and Scorpion – ADWEEK
It is no secret that small and midsize businesses are under pressure. Budgets are tighter. […]
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TikTok and MLB Swing for Fences With Global Content and Creator Push – ADWEEK
MLB and TikTok partnership looks to grow baseball worldwide with dedicated hub, creator access, and […]
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TikTok Reverses Plan to End Independent Shipping for U.S. Sellers – ADWEEK
In an email to merchants, TikTok said Seller Shipping ?remains unchanged,? pausing the earlier plan […]
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How Doritos and Ulta Used TikTok Clubhouse As a Super Bowl Second-Screen Power Play
This year, TikTok positioned its Clubhouse activation as a core second-screen strategy for brands. The […]
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EXCLUSIVE: Read the Email TikTok Sent to Advertisers After Its U.S. Rollover Screwed Up …
TikTok added that the outage may leave advertisers experiencing ?technical issues with monetization features in […]
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EXCLUSIVE: TikTok Shop to End Independent Shipping for U.S. Brands As New Owners Take Over
Brands told ADWEEK they're bracing for a ?logistical nightmare? as TikTok tightens its grip on […]
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TikTok's New Ad Formats Cater to Streaming and Entertainment Advertisers – ADWEEK
New TikTok ads will showcase multiple film or show titles within a single ad unit.View […]
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TikTok Turns to Pixels to Show Advertisers What Happens Beyond Its Walled Garden
The app's new Off-site Performance Analysis tool aims to quantify sales that occur far from […]
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TikTok Launches Podcast Network with iHeartMedia – ADWEEK
TikTok Radio will be broadcast across some radio stations nationwide and will also be available […]
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