Tag: Adweek

… TikTok. In fact, since 2020, no social media platform we've studied has seen faster […]

Sephora wants to find more diverse voices by teaching artists and brands to make music […]

Harnessing the magic of TikTok in retail media … In this episode of The Garage […]

TikTok. TikTok. Alt Image Text · Get Ready With Me(asurement). By TikTok 5 hours ago. […]

In her role, she oversees TikTok Shop's growth and operations in the SMB segment in […]

TikTok's user growth, especially among younger people, is flagging.View full source

Not all brands are eager to join TikTok Shop precisely because the platform controls the […]

In just nine months since it hit the market, TikTok's in-app shopping tool has given […]

TikTok has added tools to make it quicker and easier for marketers to create relevant […]

TikTok, whose future in the U.S. is in flux, wants marketers to measure it alongside […]

Buyers must get regulatory approval and rebuild its algorithm. TikTok A buyer would need the […]

But a TikTok suitor would need more than both regulatory approval and the stomach to […]

Ad buyers recommend platform diversification shifts, especially to Instagram Reels, YouTube Shorts and Reddit, but […]

Tattoo aftercare brand Mad Rabbit saw quick and early success on TikTok. But with the […]

Vidmob and TikTok study identifies the key creative strategies that significantly boost brand engagement and […]

… TikTok-branded credit card over her head Annual growth in new social buyers is declining […]

Inside Barilla's Award-Winning Leftover Pasta TikTok Series. Le Pub and the Italian brand on fighting […]

A recently released white paper from CreatorIQ and TikTok outlines the best ways brands can […]

The report provides a behind-the-scenes look at how brands like Walmart, Peloton, Redken, and VitaminWater […]

BK Beauty Tripled its business with TikTok Shop. Other brands, though, are finding success tougher […]