Tag: Adweek

Since Smart+'s October launch, brands have flagged inconsistent performance?some even pulled their campaigns.View full source

Ally Financial Revives 'Banksgiving' With A TikTok Twist. CMO Andrea Brimmer wants to recapture spirit […]

At Tinuiti, more than 10 clients are testing Smart+ for campaigns to convert audiences to […]

Tayler Holder is an example of how social stars are trying to break out beyond […]

Walgreens serves around 8 million customers daily, generating around $30 billion in quarterly revenue.View full […]

The online fashion resale marketplace is expanding its Posh Lens image search tool?which launched in […]

TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial […]

Advertisers have far more control over how and where ads in TikTok's search results appear […]

Tinuiti will also gain early access to TikTok's alphas and betas, enabling powerful first-to-market opportunities […]

… TikTok. In fact, since 2020, no social media platform we've studied has seen faster […]

Sephora wants to find more diverse voices by teaching artists and brands to make music […]

Harnessing the magic of TikTok in retail media … In this episode of The Garage […]

TikTok. TikTok. Alt Image Text · Get Ready With Me(asurement). By TikTok 5 hours ago. […]

In her role, she oversees TikTok Shop's growth and operations in the SMB segment in […]

TikTok's user growth, especially among younger people, is flagging.View full source

Not all brands are eager to join TikTok Shop precisely because the platform controls the […]

In just nine months since it hit the market, TikTok's in-app shopping tool has given […]

TikTok has added tools to make it quicker and easier for marketers to create relevant […]

TikTok, whose future in the U.S. is in flux, wants marketers to measure it alongside […]

Buyers must get regulatory approval and rebuild its algorithm. TikTok A buyer would need the […]