E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355 Million | Allure
On August 29, E.L.F. Beauty revealed its definitive agreement to acquire Naturium, a skin- and […]
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TikTok's Honey Lips Trend Is as Sweet as It Sounds – Makeup – Allure
TikTokers have an appetite for food- and beverage-inspired beauty trends these days. Latte makeup spilled […]
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There Is Something So Ugly About TikTok's ?Bunny Pretty? Trend | Allure
Why do we keep animalizing women's looks? Here, an unfiltered take on the ?bunny pretty? […]
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23 Best TikTok Prime Day Beauty Deals for 2023 That You Can Still Shop | Allure
Amazon Prime Day 2023 was July 11 and 12 and the sales were good to […]
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25 TikTok Amazon Prime Day Beauty Deals That You Don't Want to Miss – Allure
Amazon Prime Day 2023 is July 11 and 12 and the sales are too good […]
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17 TikTok-Approved Beauty Products That Are Already on Sale at Amazon – Allure
Last year over 100,000 products were on sale, including plenty of TikTok beauty finds just […]
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Do Straws Actually Cause Extra Wrinkles? – Allure
As tumblers and bottles ? like the Stanley Quencher ? go viral on TikTok, so […]
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Can a TikTok Filter Really Tell You Your Ideal Eyebrow Shape? – Allure
After Grace Choi's Eyebrows TikTok filter convinced writer Chloe Laws to shave off the end […]
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Invisible Locs Are the Latest Protective Style Trending on TikTok – Allure
Invisible locs are one of the most popular hairstyles on TikTok. Allure spoke with hairstylists […]
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Kim Kardashian's Makeup-Free TikTok Has Me Feeling Broke and Jealous – Allure
Kim Kardashian has been a great sidekick in daughter North West's many, many TikTok videos; […]
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I Tried the Color Analysis That's All Over TikTok – Allure
The concept of personal color theory has been around for decades (remember Color Me Beautiful?), […]
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Jennifer Lopez Did TikTok's "Lip Gloss Manicure" Trend and Nailed It – Allure
Jennifer Lopez and her manicurist Tom Bachik put their twist on the TikTok "lip gloss […]
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TikTok's Latest Makeup Hack Is Putting On Eyeliner and Washing It Off | Allure
Imagine this: You're watching a TikTok makeup tutorial where someone applies copious amounts of eyeliner?only […]
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TikTok's Romance Novel Revival Is Changing How We Think About Sex | Allure
Don't call it smut ? the romance novels are changing how readers perceive their own […]
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Shadow Work Journals Are Trending on TikTok ? Here's How to Start Your Own – Allure
TikTok users who practice shadow work journaling swear by its supposed mental health benefits. Here's […]
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North West's Latest Viral TikTok Proves She's a Zombie-Makeup Prodigy – Allure
On Wednesday, December 7, the @kimandnorth TikTok page posted a video of North West transforming […]
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Jennifer Aniston Reacts to TikTok's Best (and Dumbest) Trends ? See Video | Allure
The star also had a chance to sit down and rate some TikTok beauty trends […]
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North West Posted a Ponytail Tutorial on TikTok, and We Decoded Every Product – Allure
North West is committed to keeping us on our toes, and that even applies to […]
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"Vampire Skin" Is a Thing On TikTok Now, and It's Exactly What It Sounds Like – Allure
TikTok user @imonaugust created a viral TikTok trend dubbed "Vampire Skin." They reference the Twilight […]
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Review: The TikTok Hype About the Haus Labs Triclone Skin Tech Foundation Is Very Real
Four Allure editors tested the Haus Labs Triclone Skin Tech Medium Coverage Foundation which has […]
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