CampaignLive Archives

Santa has some new helpers: why brands will flock to TikTok influencers this Christmas – Campaign

We've seen mass and luxury brands jump on the TikTok bandwagon for their influencer marketing […]

TikTok's ambitions for Europe were underlined by its headline sponsorship of this summer's delayed Euro […]

TikTok is partnering with Unilad to spotlight unsigned musical artists through live performances on its […]

TikTok has hired Lucy Banks, the head of brand business development at YouTube EMEA, as […]

Trends that kick off on TikTok quickly spread to other social platforms but marketers must […]

Eight individuals from the LGBT+ community have been handpicked to act as the new faces […]

The campaign is the agency's first work since being retained as strategic and creative lead […]

This piece examines why TikTok for Business is an increasingly attractive proposition for SMBs, with […]

But, according to Trevor Johnson, head of marketing, global business solutions, Europe, at TikTok, the […]

TikTok looks back on a tough year with a campaign featuring Idris Elba, Maya Jama […]

Created by TikTok Creative Lab EU (the brand's in-house creative arm), ?#MyRoots? features singer and […]

TikTok is hoping to gain the favour of holding groups as it looks to nurture […]

TikTok has launched its biggest ad campaign to date as 15 September ? the deadline […]

From Facebook's Instagram to upstart Triller, platforms are angling to become the next TikTok, regardless […]

TikTok does not operate in China, where Bytedance operates a sister company, Douyin. "I could […]

PHD was tasked with handling media buying in all markets except China, where TikTok does […]