Tag: Insider Intelligence

The news: While the US Senate considers whether to vote on a recently passed House […]

On today's podcast episode, we discuss why TikTok might not actually be a social media […]

After campaigns are set up, advertisers should allow one to two days to observe KPIs […]

TikTok on top: Instagram Reels and YouTube Shorts have both emerged to grasp at the […]

That user growth deceleration came around the same time the video app began focusing more […]

Instagram and TikTok don't run ads within DMs, though brands can use this feature organically. […]

Instagram and TikTok don't run ads within DMs, though brands can use this feature organically. […]

The news: TikTok is evolving beyond entertainment, with consumers using it as a search engine […]

TikTok has a massive, engaged audience. · B2B influencers are already on TikTok. · Gen […]

While the platform does, like TikTok, have a native checkout option, chief revenue officer Bill […]

The news: This month, Instagram, Pinterest, and TikTok shared trend reports for 2024, outlining what […]

Key stat: 51.1% of US Snapchat users will come from Gen Z this year, according […]

TikTok users have made over 300,000 purchases from Tarte Cosmetics. The brand saw several products […]

TikTok Shop's seamless purchasing process and sales-driving content stands in contrast to Instagram's polished visual […]

Use this chart: Build out your holiday marketing strategy for TikTok. Identify how US adults […]

… TikTok, and if TikTok Shop is ruining TikTok. Then in a newish segment, "Loyalty […]

The news: A Digiday+ Research survey of over 400 brand and retailer professionals reveals TikTok's […]

The takeaway: If there is one takeaway to glean from Gen Zers' TikTok habits, it's […]

The news: Amazon is pushing deeper into social shopping as it tries to nip TikTok's […]

Instead, TikTok will rely on a number of alternative channels for paying creators, such as […]