TikTok looks beyond brand discovery with travel booking and more | Marketing Dive
At an ads showcase this week, driving intent and consumer action, including via the new […]
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Tag: Marketing Dive
Axe rolls out World Cup date experience with TikTok sweepstakes | Marketing Dive
Axe is tapping into consumer excitement around the FIFA World Cup with a TikTok sweepstakes […]
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TikTok pitches advertisers on bold new chapter under US joint venture | Marketing Dive
TikTok executive Khartoon Weiss stands on a stage in front of a screen showing the […]
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TikTok, Tubi start creator program to bring social stars to streaming | Marketing Dive
TikTok will identify the right talent for Creatorverse Incubator while Tubi will support the development […]
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TikTok, MLB tap into growing baseball fandom with expanded content tie-up
The duo is deepening an existing global partnership to offer exclusive content, greater creator access […]
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TikTok ups bid to entertainment marketers with latest ad solutions | Marketing Dive
The new products, which are being announced at Sundance Film Festival this week, are TikTok […]
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E.l.f. and Liquid Death reunite for Lip Embalms on TikTok Shop
E.l.f. and Liquid Death reunite for Lip Embalms on TikTok Shop. The duo previously worked […]
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For retail brands, TikTok Shop's rise brings viral success ? and disruption | Marketing Dive
TikTok Shop's stature is growing enough to influence how retailers think about product mix, demand […]
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Disney unveils TikTok-like vertical video, AI video generation tool | Marketing Dive
Disney unveiled a slate of new features, including a TikTok-like vertical video format, for its […]
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Skims ventures into live entertainment with shoppable TikTok livestream | Marketing Dive
… TikTok, according to details shared with Marketing Dive. The live event, held Dec. 3, […]
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PepsiCo's Mug brand finds Gen Z sweet spot: fragrance, dogs and TikTok | Marketing Dive
The quickly growing brand leans into its recent social media successes by launching Daddy's Home […]
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Axe's latest swing: When TikTok absurdism meets brand design | Marketing Dive
Axe's latest swing: When TikTok absurdism meets brand design. To engage its Gen Z and […]
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Instacart grows its retail media bona fides with TikTok integration – Marketing Dive
The grocery delivery platform is the first retail media partner to enable targeting and end-to-end […]
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TikTok spotlights its influence on music culture for global campaign | Marketing Dive
See Where Music Takes You? includes a spot set to ?Love Me Not,? the hit […]
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Powerade powers up user-generated content challenge on TikTok – Marketing Dive
The brand is using TikTok's Branded Mission platform to drive social media buzz around new […]
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TikTok brings expanded suite of generative AI ad tools to WPP, Adobe | Marketing Dive
TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more […]
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TikTok leans on AI, search in bid to advertisers at annual summit | Marketing Dive
The platform announced a slew of new features including branding solutions, automation tools and an […]
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How Sprite tapped into a viral TikTok trend for Sprite + Tea launch | Marketing Dive
When the trend garnered millions of views on TikTok, Coca-Cola North America's R&D team sprang […]
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TikTok reassures brands on future as advertising ambitions broaden | Marketing Dive
NEW YORK ? TikTok bookended its presentation at the Interactive Advertising Bureau's NewFronts Tuesday with […]
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Why QVC is targeting Gen X with a TikTok livestream shopping event | Marketing Dive
The event is part of the network's efforts to meet the older generation where they […]
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