Tag: Marketing Week

The tournament will be Unilever's ?biggest? social activation yet, with TikTok ready to make the […]

TikTok is getting into the podcast game with the help of its creators. Two of […]

More and more brands are taking to TikTok Shop, which only launched in the UK […]

Chinese EV brand BYD has upped its use of TikTok as it looks to better […]

And yes, much like when YouTube introduced the short video format that made TikTok a […]

Female athletes posting on TikTok have more engagement than their male counterparts, as the platform […]

fun this holiday season?, TikTok has been running regular livestreams from mid-November planned until early […]

From exploring how brands that found fame on TikTok are looking to sustain growth to […]

Little Moons, Duolingo and Elf discuss life after TikTok virality, maintaining momentum and avoiding ?audience […]

TikTok's global head of sports partnership, Rollo Goldstaub discusses the platform's partnerships for the 2024 […]

TikTok's global marketing boss says marketing continues to be a ?focal point? for business success […]

TikTok is on a mission to move beyond brand awareness and focus on brand building, […]

Earlier this month, the winners of the second-annual TikTok Ad Awards were announced: brands and […]

Some 3000 entries were submitted via TikTok to become the voice of Tesco's checkout, helping […]

TikTok communities are always hungry for fresh entertainment: here's how to make sure your brand […]

TikTok, Aviva, Bulldog: Everything that matters this morning. Good morning and welcome to Marketing Week's […]

McDonald's former CEO and marketer, Steve Easterbrook, has been fined $400,000 ($328,000) for misleading investors […]

Our marketing columnist examines the underwhelming response of the major social media brands to the […]

TikTok is celebrating football fandom with a new campaign promoting the platform's partnership with the […]

So far, so good. However, when a young graduate in his office set up a […]