Tag: Performance Marketing World

TikTok recently announced the incoming launch of a paid subscription tier for its platform in […]

Joe Adsett, Managing Director, Refluenced examines why brands aren't losing on TikTok because they aren't […]

According to Refluenced's 2026 TikTok Search Visibility Report, which tracked 1,068 brands across the UK […]

According to Visa, creators who earn income through TikTok LIVE currently typically manage finances through […]

In the past year, an average of 23 purchases were made by Gen Z on […]

TikTok has joined the European Advertising Standards Alliance (EASA) in a bid to reinforce its […]

An investigation from the European Commission has found TikTok in breach of the Digital Services […]

Brands can use TikTok to target younger audiences as almost two-thirds (62%) of gen Z […]

Fospha analysis shows that channels like TikTok derive impact through impressions rather than clicks, which […]

To take advantage of the integration, customers in the US will need to link their […]

PMW spoke to experts on how this social media platform provides gen Z with an […]

TikTok, once known as just another social media platform for silly dances and viral trends, […]

Mischa McInerney, Chief Marketing Officer at Digital Marketing Institute, evaluates marketers' options in the face […]

And TikTok users in 2021 are a focused bunch ? 42% of the audience say […]

From Ellesse's shoppable TikTok launch event to a poster-based search ad stunt, we round-up the […]

The Tokyo 2020 Olympic Games dominated the TikTok platform using a number of simple tactics. […]