TikTok Expands Safety Suite with New Brand Suitability Controls and Playbook
TikTok has introduced two new brand suitability controls: the TikTok Video Exclusion List and the […]
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Tag: Swipe Insight
TikTok enhances product discovery with Smart+ Catalog Ads and AI tools for brands
TikTok has reshaped product discovery and sales, with users following links to discover products, leading […]
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TikTok Enhances Media Mix Modeling with New API and Earned Data Features
TikTok is enhancing its media mix modeling (MMM) capabilities to provide better insights for campaigns. […]
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TikTok Launches Organic API – Swipe Insight
TikTok has launched the open beta of its Organic API, designed to help businesses and […]
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TikTok Launches Enhanced Desktop App with New Features – Swipe Insight
TikTok has updated its desktop app to enhance the web experience. New features include a […]
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TikTok Launches Automotive Ads – Swipe Insight
TikTok launched Automotive Ads to enhance vehicle marketing and drive sales through catalog-based advertising. The […]
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TikTok Ads Now Allows Direct Traffic to WhatsApp, Messenger and Other Messaging Apps
TikTok has launched a beta feature that allows traffic campaigns to direct users to external […]
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TikTok Enhances User Data Security with New U.S. Data Security Subsidiary – Swipe Insight
TikTok has established Dedicated Transparency Centers for third-party inspections of its algorithms and code, ensuring […]
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TikTok Launches Behind the Breakthrough Series Showcasing Artist Success Stories
TikTok has launched a series called Behind the Breakthrough, showcasing artists who found success on […]
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TikTok Launches AI-Powered Video Editor with Enhanced Features – Swipe Insight
The revamped Video Editor in TikTok Ads Manager uses generative AI to simplify video editing […]
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TikTok Launches New Donation Features for Creators to Support Causes
TikTok has introduced new features for creators to raise donations for their chosen organizations. They […]
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TikTok Ads Introduces Message Campaigns
TikTok has launched TikTok Direct Messaging Ads, currently in testing. It requires a TikTok Business […]
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TikTok Launches Black Friday Referral Program with Cash Rewards – Swipe Insight
TikTok has launched a Black Friday campaign to expand its user base and boost TikTok […]
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TikTok Urges Users to Enable Content Sharing Ahead of Notes Feature Rollout
TikTok is notifying users about its upcoming Notes feature, which isn't available in all regions, […]
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TikTok Partners with InMarket to Measure In-Store Impact of Ad Campaigns – Swipe Insight
TikTok has partnered with InMarket to offer advertisers store visit and sales lift measurement solutions. […]
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TikTok Users Show 40% More Excitement for AI in Ads Compared to Other Platforms
They see AI as a creativity amplifier and efficiency enhancer, with 80% agreeing it streamlines […]
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TikTok Rolls Out Desktop Post Promotion – Swipe Insight
TikTok has introduced a new feature allowing users to promote posts directly from desktop computers, […]
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TikTok Enhances Family Safety Features with New Partnership and Resources
TikTok and the Family Online Safety Institute launched the Digital Safety Partnership for Families, offering […]
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TikTok Launches 'Notes' Feature, Following Instagram's Lead – Swipe Insight
TikTok has introduced a 'Notes' feature, similar to Instagram's, allowing users to share brief messages […]
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Google Antitrust Ruling Reveals Apple Rejects Bing, TikTok Not a Real Search Engine
… TikTok, Amazon, and Meta are not competitors to Google Search, and AI search is […]
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