Tag: The Business of Fashion

To recapture consumer attention and inspire loyalty, brands and publishers are exploring new creative approaches […]

Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral […]

Experts say regulation of child influencers sits in a legal grey area as children promote […]

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making […]

?Public debates over TikTok, sanctions, export controls and 'decoupling' signal to many young people that […]

As channels like Amazon and TikTok Shop pick up speed, brands must adapt to a […]

The European Union has warned TikTok that it must redesign its platform to address addictive […]

When Taste Is All Over TikTok. Fashion's ability to sell cultural capital comes under pressure […]

This BoF playbook details how brands can leverage shopping behaviours, boost awareness and build cross-channel […]

ByteDance's TikTok has signed a deal to sell its US entity to a ?joint venture […]

This weekend beauty brands and retailers will need to use every tool at their disposal […]

The Business of Beauty and TikTok Shop brought leading beauty executives and investors together in […]

China has approved the transfer agreement for TikTok, with the US Treasury Secretary expecting the […]

How Y2K Teen Brands Are Winning in the TikTok Era. Retailers like Hollister and Pacsun […]

In the last year, TikTok Shop's sales have ballooned as startups and established labels alike […]

The latest trend on TikTok has college coeds fearful that their showers are ruining their […]

TikTok Growth Strategist job in Clapham, London (On-site) with Original Duckhead. Apply Today.View full source

TikTok is preparing to launch a standalone app for US users that is expected to […]

Can TikTok's 'Shirtless Race' Become More than a Trend? Hyrox, a grueling strength-and-endurance race that […]

A wave of TikTok videos has fuelled a narrative that luxury bags and their counterfeits […]