TikTok launches MCP server to let AI agents run campaigns – Digiday
The platform launched its own model context protocol (MCP) server during its sixth annual TikTok […]
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Tag: Digiday
TikTok recreates its ads for billboards through Vistar partnership – Digiday
Partnering with Vistar Media, TikTok is rebuilding ? not repurposing ? ad creative for OOH, […]
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NHL looks to TikTok to capitalize on Heated Rivalry and Olympics – Digiday
The league is leveraging a successful TikTok operation to expand in Europe, recruit casual fans […]
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How college athlete Carson Roney went from TikTok dances to Gatorade commercials
Carson Roney went from TikTok star to commercial actor in just several years; we walk […]
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TikTok's Khartoon Weiss to exit the platform as its head of global business – Digiday
TikTok's vp, gm of global business solutions Khartoon Weiss is leaving the company on Friday, […]
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How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist – Digiday
Griffin Johnson made it big on TikTok back in 2019, now he runs a VC […]
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TikTok rebrands its advertiser pitch around full-funnel ambition – Digiday
Its latest business campaign makes the point that TikTok sees itself as a top tier […]
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TikTok courts CMOs with first-ever Collective, as it targets bigger budgets – Digiday
The event is part of TikTok's 2026 strategy to target larger, long-term ad budgets, and […]
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TikTok after the legal fight and why it's coming for Meta's ad dollars – Digiday
With legal issues behind it, TikTok is stepping up marketing and making a stronger play […]
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TikTok won't end independent shipping for U.S. sellers – Digiday
TikTok Shop has reversed course on its plan to end seller-fulfilled shipping in the U.S., […]
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Creators eye Snapchat as a reliable income alternative to TikTok and YouTube – Digiday
Figuring out the Snapchat formula has been very lucrative for creators looking for more consistent […]
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'There was a conversation': Vita Coco rides out TikTok U.S. uncertainty with its safety nets built
Even as TikTok's U.S. ownership shake-up fuels uncertainty and some audience drift, Vita Coco is […]
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In Graphic Detail: Why TikTok still faces an uphill battle in the U.S. – Digiday
TikTok's existence in the U.S. under new ownership, isn't as smooth sailing as it hoped, […]
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TikTok's ownership shakeup sends creators scrambling amid chaos and uncertainty
TikTok ownership changing hands over the weekend led to widespread problems on the platform that […]
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TikTok moderation has pushed some news creators to the limit – Digiday
TikTok has officially closed its long-anticipated deal with the U.S., aiming to address government concerns […]
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TikTok's confirmed U.S. deal still leaves unanswered questions – Digiday
On Jan. 22, TikTok officially confirmed its U.S. ownership: TikTok USDS Joint Venture LLC, marking […]
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After watching X's ownership issues play out, marketers brace for TikTok whiplash in 2026
TikTok's ownership drama has echoes of X (formerly Twitter), but ad performance has kept marketers […]
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For platforms, here's what's not going to happen in 2026 – Digiday
TikTok existing in the U.S. beyond the realms of a legal ban, Meta winning its […]
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TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over
TikTok is jump-starting its e-commerce ambitions in the U.S., now an agreement on the U.S. […]
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TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending
In recent weeks, the short-form video app has shared a plethora of incentives and challenges […]
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