TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over
TikTok is jump-starting its e-commerce ambitions in the U.S., now an agreement on the U.S. […]
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Tag: Digiday
TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending
In recent weeks, the short-form video app has shared a plethora of incentives and challenges […]
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TikTok ad execs are finally talking ? just enough to keep Q4 intact – Digiday
With Washington waits for China to sign off on its proposed TikTok deal, platform execs […]
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TikTok's ongoing U.S. uncertainty has marketers rethinking next year's budgets – Digiday
While marketers are happy to continue committing ad dollars for now, they are thinking twice […]
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Marketers rethinking TikTok budgets over ongoing U.S. uncertainty – Digiday
TikTok's U.S. operations, which are still wholly owned by ByteDance, will continue to handle revenue-generating […]
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The Sora-TikTok U.S. era of short-form video – Digiday
And then carving the current global TikTok into a U.S.-only version risks constraining the app's […]
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TikTok's U.S. ownership shift raises creator concerns over algorithm changes – Digiday
TikTok influencers and creators brace for changes to the algorithm as U.S. firms plan to […]
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TikTok is talking to brands like it's a grocer now – Digiday
TikTok is beginning to resonate with food and beverage brands as a platform through which […]
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Even with a new U.S. TikTok deal in sight, marketers feel uneasy – Digiday
A new U.S. TikTok app and relying on TikTok's 170 million users to migrate over, […]
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Ignoring political noise, TikTok works to shore up place in organic social hierarchy – Digiday
… TikTok. TikTok's (organic) social standing. The application was designed for brands like McDonald's and […]
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Social media spending and measuring ? from Meta to TikTok – Digiday
The report examines how marketers are spending and measuring across social media platforms in 2025 […]
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Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack
By creating new social channels (find Maeve on Instagram and TikTok), investing in CTV, OOH […]
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How fashion retailer Pacsun's viral jeans moment on TikTok is part of its bigger bet on creators
The brand estimates that the moment led to over $20 million in sales from TikTok […]
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TikTok invests in growing team to build out search ads as spending grows – Digiday
The platform currently has over a hundred vacancies for its search division, as advertisers are […]
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Nestlé's Lion-winning ad was made without TikTok trends or AI stunts – Digiday
Nestlé Waters proves with its Lion-winning 'Sopranos' ad that TikTok trends and AI stunts aren't […]
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TikTok might be working on a standalone U.S. app, but marketers aren't sold on the idea ? yet
TikTok is developing a lifeboat for its American business, but media buyers are wary of […]
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YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025 – Digiday
Today's teens and twentysomethings are the future of TV audiences. So it's always worth keeping […]
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TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban – Digiday
While TikTok's U.S. lifespan remains uncertain, the entertainment app is firmly focused on its future, […]
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After third postponement, media buyers don't believe TikTok is going to be banned – Digiday
TikTok still faces a ban in the United States. But based on the signals they're […]
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How 'The Secret Lives of Mormon Wives' landed on Hulu – Digiday
Social platforms like TikTok and YouTube ? which hates to be called a social platform, […]
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