Why TikTok's comments section is driving the majority of first purchases right now – Glossy
To find out what's working for beauty and wellness brands now, Glossy sat down with […]
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Tag: Glossy
How Batiste turned a viral TikTok into a campaign in 5 days – Glossy
On March 16, creator Rebecca Pousma posted a TikTok with the headline "SLOMW needs a […]
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How fragrance is winning on TikTok Shop – Glossy
This week, I checked in on Snif's explosive sales day on TikTok Shop thanks to […]
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Why TikTok Shop's real ROI was never meant to stay on TikTok – Glossy
Janette Barredo, vp, marketing, SAYN. Ask 10 beauty executives whether TikTok Shop is worth the […]
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Glossy Beauty Podcast: Why creators are building systems ? not chasing virality ? on TikTok Shop
In this episode of the Glossy Beauty Podcast, Glossy reporter Zofia Zwieglinska unpacks her recent […]
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Glossy Pop Newsletter: As TikTok embraces 'Chinese Baddie' culture, TCM brands see a …
On TikTok, everyone is suddenly Chinese. It is a rare trend that is overwhelmingly positive. […]
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How Foodology is accelerating its US growth through TikTok Super Brand Day – Glossy
Discover how Foodology uses TikTok Super Brand Day to grow its US presence, build wellness […]
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What works to drive sales on TikTok Shop has changed, creators say – Glossy
Even as TikTok Shop creators post record sales, lower fees, AI-driven content and brand demand […]
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Luxury Briefing: Why Harrods' big sale swept TikTok, and what it means for luxury brands
In this week's Luxury Briefing, how Harrods' January sale went public on TikTok and what […]
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Limited inventory and thoughtful partnerships: How brands at NRF are making the most of … – Glossy
TikTok was a hot topic of conversation at the National Retail Federation's Big Show in […]
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Glossy+ Research: Top TikTok Shop brands on the investment needed to win on the platform
This month, Glossy brought together a group of leaders from brands investing in TikTok Shop […]
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Glossy+ Research: QVC, HanesBrands and Katia Designs share their TikTok Shop strategies
This month, Glossy brought together a group of leaders from brands that are investing in […]
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Trust, treat culture and TikTok Shop: The beauty trends to watch for this holiday season
When it comes to holiday beauty shopping, early data shows consumers are looking to strike […]
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Making sense of the new beauty marketing playbook, from TikTok virality to agentic search – Glossy
TikTok, while no longer new, is still a new frontier for some brands. But one […]
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Making sense of the new beauty marketing playbook, from TikTok virality to agentic search
This week, I'm on site at Glossy's annual Beauty & Wellness Summit. On Day One, […]
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'Social scrolling is the new channel surfing': Behind QVC's TikTok strategy – Glossy
QVC joined TikTok Shop in August 2024 and started doing 24/7 livestreams in April 2025. […]
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Derma-E casts star-studded TikTok campaign to reach a younger demo – Glossy
On October 1, the skin-care brand Derma E posted a TikTok video in collaboration with […]
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TikTok Live Shopping is proving lucrative for beauty brands across categories – Glossy
At its core, TikTok Shop is about discovery commerce, said Ajay Salpekar, gm of beauty […]
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Cynthia Rowley on brand longevity as she hosts her 101st NYFW show – Glossy
TikTok was also a model casting factor: While capturing his show experience, creator Henry, with […]
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Fashion Briefing: How Aldo is leaning on TikTok for its continued comeback – Glossy
Aldo is leaning into what's working ? including viral TikTok campaigns and a heavy reliance […]
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