Inside Urban Decay's TikTok campaign for Black History Month
For Black History Month, Urban Decay is tackling an initiative on TikTok without a product […]
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Tag: Glossy
TikTok's e-girl effect brings Gen-Z hair dye into the mainstream
TikTok's e-girl effect brings Gen-Z hair dye into the mainstream. by Liz Flora. FEB 09, […]
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Livestreaming goes global, and sustainability gets real: Glossy's top beauty trends for 2021
… what 2021 may have in store for the beauty industry, from the rise of […]
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How TikTok will play into brands' omnichannel strategies in 2021
TikTok became an unstoppable force this year, rocketing to the top of Apple's App Store, […]
Read moreThe DIY lip-gloss trend that's taking over TikTok
Today, she has 2.3 million TikTok followers and runs her own lip gloss brand via […]
Read moreLess aspirational, less produced: Luxury brands are (finally) making headway on TikTok
TikTok has swiftly become brands' go-to social channel for connecting with younger consumers ? and […]
Read moreBella Poarch is TikTok's breakout beauty star
After making her first TikTok video in April this year, Poarch has skyrocketed to fame […]
Read moreFollowing TikTok success, Elf Cosmetics expands to Triller
First TikTok, then Triller: E.l.f. Cosmetics is doubling down on short-form video. The makeup brand […]
Read moreUK makeup brand Lottie London leans on TikTok in US expansion
With over 100 million monthly TikTok users in the U.S., beauty brands are using the […]
Read moreY2K nostalgia has arrived in the beauty aisle
Beauty brands have adopted elements of the Y2K Instagram and TikTok accounts. KNC Beauty reposts […]
Read moreHow TikTok has ramped up its sponsored challenges in 2020
A growing contingent of beauty brands have entered the ?billion-view? club by tapping into TikTok's […]
Read moreHow K-beauty brands Kaja and I Dew Care became TikTok favorites
Neither account was a primary focus for the brands until March, when TikTok began seeing […]
Read moreRevlon gets serious about TikTok
On October 16, Revlon launched its first brand awareness-focused TikTok challenge, called #DoItBold, with influencers […]
Read moreFrom SpongeBob to skin care: Gen-Z brand Juno & Co. is launching JunoSkin
With a ban on TikTok looming as the platform's deal with Oracle is still in […]
Read moreTikTok's saga isn't stopping brand campaigns (for now)
As the fate of TikTok's U.S. operation continues to hang in the balance, brands have […]
Read moreCharlotte Tilbury ramps up TikTok influencer marketing in a bid for Gen Z
The makeup and skin-care brand teamed up with top beauty TikTok influencer Abby Roberts for […]
Read moreTikTok's Charli and Dixie D'Amelio put 1-year-old Orosa Beauty on the map
But thanks to a recent TikTok campaign featuring the app's No. 1 influencer Charli D'Amelio […]
Read moreWhy fast-fashion brands are thriving on TikTok
?TikTok had been on our radar for quite some time,? said Amanda Amar, Aldo's senior […]
Read moreLouis Vuitton joins TikTok
The first is a simple call to follow the brand on TikTok, lasting only a […]
Read moreTikTok vs. Instagram: Skinfluencer Young Yuh on why 'Reels could use a lot of work'
Logging on from his L.A. home, Yuh shared his thoughts on the potential TikTok ban, […]
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