Beauty & Wellness Briefing: Can TikTok Shop succeed? – Glossy
This week, I look at TikTok Shop, which currently leaves brands with more questions than […]
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Tag: Glossy
Gen Z wants to 'turn off' TikTok Shop, as beauty brands test the waters – Glossy
Gen Z doesn't like TikTok Shop. That's according to an on-stage discussion between Jeremy Lowenstein, […]
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Week in Review: Answers to listener questions about retail, TikTok and marketing – Glossy
Topics include the future of bankruptcy and M&As among retail brands, the effects of TikTok […]
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Week in Review: Answers to listener questions about retail, TikTok and marketing – Glossy
Topics include the future of bankruptcy and M&As among retail brands, the effects of TikTok […]
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Rhode's 'Lip Case' offers TikTok a marketing masterclass – Glossy
To receive the Glossy Pop newsletter in your inbox every Friday, click here. All products […]
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How beauty brands are leveraging TikTok Shop – Glossy
TikTok's popularity continues to make it a powerful platform for beauty brands to connect with […]
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Why Caliray dropped its new under-eye brightener on TikTok Shop before Sephora – Glossy
The latter debuted its Hideaway Brightening + Concealing Undereye Corrector on TikTok Shop on February […]
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Glossy Pop Newsletter: Benefit hosts an influencer trip exclusively for TikTok Shop creators
From January 16-18, Benefit Cosmetics flew 10 influencers to its headquarters in San Francisco, putting […]
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Glossy Pop Newsletter: Benefit hosts an influencer trip exclusively for TikTok Shop creators
But these weren't traditional influencers. These were influencers who focus on TikTok Shop. Benefit, which […]
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Cover FX kicks off a rebrand with a TikTok campaign about hickeys – Glossy
Through a series of videos from some of TikTok's biggest creators, consumers will get a […]
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Cover FX kicks off a rebrand with a TikTok campaign about hickeys – Glossy
After a two-year hiatus, Cover FX, a clean, high-performance makeup brand, is plotting a comeback […]
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Cover FX kicks off a rebrand with a TikTok campaign about hickeys – Glossy
Through a series of videos from some of TikTok's biggest creators, consumers will get a […]
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TikTok Shop or Instagram, paid or organic? Fashion and beauty executives compare strategies
One timely, popular topic was TikTok shop and whether or not it works as an […]
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TikTok Shop or Instagram, paid or organic? Fashion and beauty executives compare strategies
One timely, popular topic was TikTok shop and whether or not it works as an […]
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TikTok Shop, outlet stores among brands' new Gen Z-targeting strategies – Glossy
And True Religion has seen its TikTok follower count increase by 500%, to over 100,000, […]
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TikTok Shop, outlet stores among brands' new Gen Z-targeting strategies – Glossy
And True Religion has seen its TikTok follower count increase by 500%, to over 100,000, […]
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Glossy Pop Newsletter: Videos about Gen Z and Gen Alpha wreaking havoc at Sephora are …
And no one on TikTok was happy about it. On the social media app, dozens […]
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Benefits Cosmetics eyes triple-digit sales growth on TikTok Shop – Glossy
As 2024 kicks off, TikTok Shop is expected to be a central theme within beauty […]
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Benefits Cosmetics eyes triple-digit sales growth on TikTok Shop – Glossy
As 2024 kicks off, TikTok Shop is expected to be a central theme within beauty […]
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2024 will be a make-or-break year for TikTok Shop – Glossy
2023 was a big year for social commerce. With the growth of apps like Flip […]
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