TikTok will match Facebook's social buyer penetration this year – Insider Intelligence
Social buyer penetration is climbing rapidly at TikTok. In the US, the app has already […]
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Tag: Insider Intelligence
US Senate's move to ban is the latest reprisal against TikTok – Insider Intelligence
A Senate united: The Senate unanimously voted to approve the No TikTok on Government Devices […]
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TikTok and the metaverse deal with controversy about young users – Insider Intelligence
In response, TikTok censored sensitive topics like weight loss for underage users and released reports […]
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TikTok reduced its global revenue goals by $2 billion – Insider Intelligence
TikTok's downgrade to about $10 billion for 2022 puts revenue estimates more in line with […]
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TikTok rolls out Shop feature to select US merchants – Insider Intelligence
The news: TikTok has begun testing its Shop feature in the US as it continues […]
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The future of social commerce from Facebook to Instagram to TikTok – Insider Intelligence
But not all platforms are seeing equal growth. The number of US TikTok buyers will […]
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TikTok restructures its US operation to weather the advertising storm – Insider Intelligence
North America general manager Sandie Hawkins, responsible for business operations, sales, and marketing, will be […]
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Reimagining Retail: Facebook, Instagram, TikTok, and the future of social commerce
Reimagining Retail: Facebook, Instagram, TikTok, and the future of social commerce. Audio by Sara Lebow, […]
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Why your brand needs to invest in TikTok in 5 charts – Insider Intelligence
Twelve percent of Gen Zers and millennials have made a purchase on TikTok. That's behind […]
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Feds might probe Musk's Twitter purchase, FCC commissioner calls for TikTok ban
The news: TikTok and the Twitter acquisition are facing scrutiny from the US federal government. […]
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5 TikTok ad solutions to drive discovery, inspiration, and purchases during the holiday season
Increased discoverability: Half of TikTok users turn to the platform to celebrate a winter holiday […]
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The Daily: How advanced is advanced TV, TikTok's AI ads, and controlling your ad experience
"In Other News," we talk about how TikTok is trying to usher in an age […]
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Q&A: How Abercrombie rebranded on TikTok – Insider Intelligence
Megan Brophy: Our target demo is 25 to 29 years old, as we started to […]
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TikTok tries to help usher in an age of machine learning advertising – Insider Intelligence
The news: TikTok announced Smart Performance Campaigns at its TikTok World event, an ad product […]
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Optimizing your TikTok strategy to capture social commerce dollars – Insider Intelligence
Uber works with agencies, TikTok creators, and even TikTok itself to develop creative for the […]
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TikTok is going after podcasting?and it's all YouTube's fault – Insider Intelligence
After all, TikTok has propelled numerous unknown artists to prominent spots on the Billboard 100 […]
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TikTok's creator marketplace push is likely to capture more of advertisers' budgets
Leaning on creators: TikTok Creator Marketplace (TTCM)?a partnership-matching platform that links brands and agencies with […]
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TikTok music streaming news drives down Spotify's stock – Insider Intelligence
TikTok is considered the go-to platform for discovering new music, which has propelled obscure songs […]
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TikTok plans US fulfillment centers – Insider Intelligence Trends, Forecasts & Statistics
Expanding locations?: A TikTok spokesperson said that in areas where the platform offers ecommerce programs, […]
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Why is TikTok looking to build out US fulfillment centers? – Insider Intelligence
The news: TikTok is doubling down on social commerce by hiring staff for its own […]
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