Why Olaplex created a faux product to address dupe culture on TikTok | Marketing Dive
OLAPLEX DUPES THE DUPERS ON TIKTOK WITH OLADUPÉ, WHICH WAS REVEALED AS ITS BLOCKBUSTER NO. […]
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Tag: Marketing Dive
Sociable: TikTok explores partnership with Google to drive search traffic | Marketing Dive
With TikTok emerging as the search engine of choice for many younger users, the partnership […]
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TikTok looks past last-click as part of measurement suite expansion – Marketing Dive
TikTok is also shifting to what it calls a Self-Attributing Network (SAN), with the goal […]
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TikTok enables new search ad functionality for marketers | Marketing Dive
TikTok has continued to broaden its appeal to advertisers, with its new bets on search […]
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TikTok, FIFA strike creator-driven content partnership for Women's World Cup
An image depicting soccer content generated on TikTok as part of a tie-up between. Retrieved […]
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Ikea gives a peek into college life with TikTok anime series | Marketing Dive
Ikea is turning college moments into anime art with a new TikTok campaign aimed at […]
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TikTok comes to Redbox kiosks as part of OOH push | Marketing Dive
TikTok's partnership with CSSE companies Redbox and Crackle Connex brings together short-form video and out-of-home […]
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Amazon launches TikTok game show for Prime Day | Marketing Dive
Dive Brief: As part of its Prime Day sales event, e-commerce giant Amazon is turning […]
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Vanessa Pappas steps down as TikTok COO – Marketing Dive
Amid lingering questions over the future of the app in the US, TikTok is undergoing […]
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Unilever taps into #CleanTok craze with global TikTok partnership | Marketing Dive
Unilever and TikTok have announced a global partnership around the social platform's popular hashtag, #CleanTok, […]
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Airheads puts TikTok trend to the test with muscle-fueled Shake Factory | Marketing Dive
The move follows a viral TikTok claiming that the candy tastes better after being shaken […]
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Crayola extends content strategy to Pinterest, TikTok following strong YouTube results
The partnership, launched earlier this year, will now also encompass TikTok and Pinterest. The initial […]
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TikTok parks on gas station screens around US as part of GSTV deal | Marketing Dive
TikTok will start appearing on more gas station screens through a new partnership with GSTV, […]
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TikTok expands overture to publishers with contextual ad program | Marketing Dive
Pulse Premiere builds on a TikTok Pulse offering that rolled out around the NewFronts last […]
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Pacsun turns to TikTok for livestream shopping | Marketing Dive
Weekly live-selling streams on TikTok will provide behind-the-scenes looks at apparel and exclusive access to […]
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What the numbers say about the potential impact of a TikTok ban – Marketing Dive
A phone screen displays a window for downloading TikTok. Drew Angerer via Getty Images. Despite […]
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MLS strikes TikTok partnership as threat of US ban looms – Marketing Dive
TikTok will introduce a Club Creator Network to pair content creators with various teams. As […]
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Chipotle rolls out 'Freepotle' rewards with TikTok, Instagram prize wheel | Marketing Dive
13, randomly selected consumers who comment ?Freepotle? on Chipotle's TikTok Live and Instagram Live fees […]
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Leverage the power and reach of TikTok for your brand | Marketing Dive
Despite being one of the hottest apps on the planet, not every business has mastered […]
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American Express partners with Tiktok for small business accelerator – Marketing Dive
The tie-up also includes an $100 TikTok advertising credit offer. The program will also see […]
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