What creators say separates TikTok from Instagram Reels from YouTube Shorts – Digiday
Nearly two years after Instagram and YouTube first introduced their respective TikTok clones ? Reels […]
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Tag: Digiday
Cannes Briefing: TikTok wants its 'low key' approach to the festival to cement it as a serious player
It was expected to be a tempered return after a two-year hiatus, given the current […]
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'It's a whole new code to crack': Inside Studs' beefed-up TikTok strategy – Digiday
Ear piercing retailer Studs is taking a more serious stab at TikTok. Over the last […]
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'TikTok is one of the places where culture is created': As TikTok popularity swells, Silk looks …
Plant-based food brand Silk is pouring efforts into TikTok for the first time, as the […]
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'Highest conversions': Why direct-to-consumer period care brand Viv is looking to TikTok … – Digiday
Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, […]
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Marketing Briefing: 'Success is tied to its creators': As TikTok offers ad rev sharing, it courts …
And with Pulse, TikTok announced it was exploring its first advertising revenue sharing program available […]
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How creators have become strategy consultants for publishers on TikTok – Digiday
?TikTok does not follow the same methodology as traditional video platforms that publishers [use].? With […]
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Why TikTok creator Kris Collins takes a scripted approach to content and doesn't rely on … – Digiday
KallMeKris has more than 43 million followers on TikTok but doesn't spend her free time […]
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'Our plan is to spend a lot more': Inside online baby registry Babylist's TikTok strategy – Digiday
In hopes of reaching a million followers, TikTok has become a go-to brand awareness channel […]
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'Shopping reinvented': L'Oréal eyes impulse sales on TikTok – Digiday
Selling on TikTok is fast becoming as important for marketers as advertising on it ? […]
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'Out of the innovation bucket': TikTok's share of dollars grows the further it goes down the …
TikTok isn't a social network ? at least not in the traditional sense. People don't […]
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The Rundown: Why some esports organizations are prioritizing growth on TikTok – Digiday
TikTok is not an unexplored region for esports organizations in 2021, but even the most […]
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'Built-in audience': Inside Fender's educational, inspirational TikTok strategy to tune in new guitarists
Fender is turning up the volume on its marketing riffs on TikTok in an effort […]
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Why Hollister is taking a long-term partnership approach to its influencer marketing on TikTok
Hollister is shifting to extended partnerships over a one-off, pay-per-post model with TikTok creators to […]
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'Misinformation on TikTok is a whole different beast': How publishers are tackling the … – Digiday
The TikTok problem. TikTok has become a habitual app for many young, mobile-first audiences, and […]
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How Abercrombie & Fitch is using TikTok to reintroduce the brand and 'reflect back who our …
The 130-year-old brand is running a paid and organic ad strategy on the platform as […]
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Condé Nast inks deal with TikTok to monetize exclusive content – Digiday
Condé Nast will produce exclusive content for its GQ and Vogue TikTok channels (and in […]
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'Eyeballs are shifting': Why a DTC shapewear company is spending big on Pinterest and … – Digiday
In hopes to scale and broaden its audience share, DTC shape-wear company Shapermint has set […]
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'TikTok is where we see UGC work really hard for us': Why Bush's next ad will be creator … – Digiday
To get the word out about the festival, the company is working with TikTok creators […]
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LikeMeat started the first TikTok scavenger hunt just in time for Super Bowl – Digiday
Why a plant-based food company started the first TikTok scavenger hunt featuring Gronk just in […]
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