Tag: Digiday

As competition continues to heat up in the digital video and content creation space with […]

For the holiday season, Arm & Hammer Laundry is taking to TikTok with short form […]

On TikTok, #ShopSmall has nearly 5 billion views. As small businesses invest in the platform, […]

Illustration of a rocket launching with the TikTok logo on the side. Ivy Liu. When […]

But the brand shifted its marketing dollars and content strategy to produce its own long […]

Using TikTok trends to fuel engaging content. Brands and advertisers must stay on top of […]

Lowe's created digital ads for Instagram and TikTok using trending audio and channels to drum […]

TikTok has become Ocean Spray's go-to social media platform as the cranberry juice brand looks […]

TikTok wants brands and marketers to know all about its vibrant gaming community ? but […]

With an emphasis on social media content through TikTok and Instagram, Outback Steakhouse is returning […]

Gut health care company Supergut is revamping its social media strategy to focus on TikTok […]

This week's Future of TV Briefing looks at how news organizations plan to cover next […]

Back in 2020, TikTok challenged marketers and advertisers with the slogan, ?Don't make ads, make […]

Campbell Snacks' Goldfish brand wants to connect with millennial and Gen Z basketball fans through […]

?A lot of people go to TikTok because it's the other paid social thing,? said […]

Another day, another sign that TikTok is hoovering up more ad dollars: agencies are now […]

The legacy brand wants to reach TikTok's financial planning communities to keep Northwestern Mutual on […]

Here is how much TikTok, Meta and other social platforms are paying creators. October 20, […]

As part of ESPN's strategy to establish ESPN and ESPN+ as the "home of hockey," […]

TikTok's branded content collaborations platform, TikTok Creator Marketplace (TTCM), has launched a ton of new […]