Marketers cautiously resume TikTok spending after shutdown, while some continue enacting …
Others are maintaining their strategies as if a ban is still in effect and limiting […]
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Tag: Digiday
Marketing Briefing: What happens to marketers when the cultural 'cheat code' of TikTok is gone?
?Unfortunately, brands and agencies who have depended on TikTok as their source of 'cultural insight' […]
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'Not an easy ride': Ban anxiety triggers TikTok execs to rethink their next moves – Digiday
Since the start of the year, two senior leaders from its ad team have already […]
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With a ban on the horizon, TikTok creators are changing their approach to brand partnership …
As a potential U.S. TikTok ban grows near, creators are adjusting their approach to partnership […]
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Omnicom Media Group expands its TikTok relationship to include search keyword access
Omnicom Media Group expands its TikTok relationship to include search keyword access. By Michael Bürgi […]
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How mobile game publisher HOMA worked with TikTok to create a viral hit inspired by #CleanTok
In June 2024, the mobile game developer HOMA published ?Clean It,? a casual game inspired […]
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Digiday+ Research roundup: Publishers' revenue tactics and TikTok were 2024's biggest topics
This research is based on unique data collected from our proprietary audience of publisher, agency, […]
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Uncertainty over TikTok's U.S. future splinters creators and agencies – Digiday
With TikTok's potential U.S. looming as early as January, creators and agencies are split: some […]
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Marketers prepare for a world without TikTok as ban nears – Digiday
TikTok's turbulent year in the U.S. barely rattled marketers ? until now. As the app […]
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Biggest creator lessons from the 2024 election: podcast showdown, TikTok trends and news …
This political cycle, election campaigns increasingly integrated influencer strategies, on YouTube and Spotify and on […]
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TikTok pushes to attract SMBs and its latest advertising tool might just do the trick – Digiday
TikTok officially launched its Symphony Creative Studio globally, following a beta test period.View full source
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Here's how the Daily Mail intends to tackle election coverage on TikTok – Digiday
… TikTok to build new audiences as more people turn to social media, rather than […]
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TikTok Shop: The catalyst for social commerce's resurgence or a fleeting fad? Marketers sound off
Over the last three months, CPG clients have come off the fence, ready to take […]
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TikTok becomes the new water cooler, as workers vent about their jobs online – Digiday
This story was first published by Digiday sibling WorkLife. Workers have had a lot to […]
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As TikTok rolls out Smart+, marketers grapple with AI's advertising puzzle – Digiday
With each new platform unveiling its version of this advertising magic, that acceptance solidifies just […]
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Are publishers shifting their social video efforts to focus on TikTok over YouTube? – Digiday
Digiday's surveys found that the percentage of publishers who think TikTok is valuable or extremely […]
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TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars – Digiday
TikTok's cultural clout is undeniable, but the ad dollars? Not quite there ? yet. That's […]
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TikTok's Search Ads are live, but advertisers aren't ready to reallocate those Google dollars
TikTok reps are rolling out financial perks and strategic incentives to get ad dollars flowing […]
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TikTok looks to turn search queries into ad dollars with new tool – Digiday
According to TikTok's own data, two out of three discoveries on the platform are now […]
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Legal battle aside, here's all you need to know about TikTok right now – Digiday
Calling 2024 eventful for TikTok would be putting it mildly: from flirting with a ban […]
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