HubSpot deepens TikTok integration for targeted ads – eMarketer
The news: Marketing automation and CRM platform HubSpot expanded its partnership with TikTok to help […]
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Tag: eMarketer
TikTok has Brazilian payment ambitions – eMarketer
This would let TikTok facilitate P2P payments between TikTok users, ecommerce transactions, and offer lending […]
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TikTok's Cameo partnership makes it even more essential for creators – eMarketer
A TikTok-Cameo integration unlocks new revenue streams, enhancing TikTok's value in influencer marketing strategies.View full […]
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Industry KPIs: Commerce categories are driving TikTok view growth – eMarketer
Q4 TikTok video views jumped 68% as wellness, CPG, and retail soared?proof TikTok is now […]
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TikTok Shop courts large brands to accelerate ecommerce growth – eMarketer
… TikTok's platform last year. Brands with at least $30 million in annual revenues grew […]
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TikTok's high-frequency ad push courts brand dollars, risks user friction – eMarketer
Launch screen takeover and sequencing ads mimic TV roadblocks, trading seamless feed vibes for recall […]
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TikTok and Tubi partner to bring creators to FAST, opening new doors for marketers
The news · The ?Creatorverse Incubator? partnership will promote shows created by TikTok personalities on […]
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Meta offers monetary incentives for TikTok, Instagram creators to move to Facebook
Meta is courting TikTok and YouTube stars for Facebook, but weak discovery may limit marketer […]
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Nubank hires TikTok exec to run global marketing – eMarketer
The news: Nubank hired former TikTok executive Kim Farrell as its marketing director. She will […]
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Ulta Beauty tests social commerce with TikTok Shop launch – eMarketer
The company's TikTok storefront will launch on March 17 with a curated selection from more […]
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TikTok invests in user engagement, small business ads with new local feed – eMarketer
TikTok, a platform that has distinguished itself by feeding users highly relevant content, is taking […]
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Canada reverses TikTok ban, adopts EU-style oversight – eMarketer
The news: Canada reversed its November 2024 order to shut down TikTok's local operations, opting […]
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TikTok loses Gen Z confidence following ownership change and sponsored content surge
79% of Gen Zers miss pre-ad days on TikTok as distrust, algorithm gripes, and ad […]
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TikTok grows as mainstream entertainment and news force – eMarketer
Why it matters: TikTok is a cross-generational platform that's compressing media behavior and raising stakes […]
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TikTok drives supplement use as doctors cite risks – eMarketer
Brands selling health supplements need transparency around their claims, or doctors won't recommend them to […]
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TikTok's true ad impact is a slow burn, incrementality research shows – eMarketer
The news: TikTok advertising is driving delayed returns with ad impact often surging in the […]
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UGC has lapped TikTok in influencer marketing, and Instagram is next – eMarketer
Platform-agnostic user-generated content (UGC) accounts for 35% of influencer marketing campaigns worldwide, surpassing TikTok (21%) […]
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AWS scales short-form vertical video for broadcasters on TikTok, Reels – eMarketer
AWS' new AI tool reformats live broadcasts for TikTok and Reels in seconds, unlocking scalable […]
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TikTok's partnership with MLB expands second-screen opportunities for marketers
TikTok GamePlan will also help bring MLB content to fans in Europe, Mexico, Japan, and […]
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TikTok engagement is substantially above Instagram, Facebook – eMarketer
TikTok had the highest median engagement rates worldwide in 2024 and 2025. · TikTok generated […]
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