TikTok Shop reshapes US beauty ecommerce landscape – eMarketer
The news: TikTok Shop is the fourth-largest health and beauty ecommerce retailer in the US, […]
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TikTok partners with Sundance Institute to tap into the microdrama craze – eMarketer
TikTok courts microdrama creators: Sundance tie-up trains short-form storytellers as brands eye booming, ad-ready series.View […]
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TikTok's new standalone app turns World Cup engagement into an ad playground for brands
TikTok launches events app: The app makes cultural moments interactive, giving advertisers access to deeper […]
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TikTok Shop expands across Europe, opening a growth runway for sellers – eMarketer
The news: TikTok Shop is launching in Austria, Belgium, the Netherlands, and Poland on June […]
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TikTok Marketing 2026 – eMarketer
After years of uncertainty, TikTok is regaining momentum with efforts in commerce, creators, and entertainment. […]
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Youth TikTok, Snapchat, gaming habits linked to harmful health effects – eMarketer
Teens lead in TikTok usage, per our estimates, but a new gov't advisory broadens scrutiny […]
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TikTok Shop opens discovery doors for SMBs – eMarketer
TikTok Shop turns small brands into commerce contenders: 72% of discovered brands are SMBs, reflecting […]
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TikTok Shop draws surge of small business sellers – eMarketer
The data: Small businesses are flocking to TikTok Shop. Its US marketplace currently has 215,000 […]
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TikTok Shop draws surge of small business sellers – eMarketer
Its US marketplace currently has 215,000 sellers with less than $15 million in annual revenues, […]
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TikTok's new ad updates promise stronger ties between creators, search, and commerce
TikTok upgrades its ad stack: New search hubs, AI capabilities, and creator tools aim to […]
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TikTok expands AI ad stack to defend its edge in social – eMarketer
TikTok builds an always-on ad machine: From genAI video edits to asset selection, it's centralizing […]
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TikTok turns trip discovery and travel content into bookable moments – eMarketer
TikTok turns travel inspiration into bookings: Hotel and experience booking tests a super app model […]
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tiktok%20shop%20brand%20strategy – Reports, Statistics & Marketing Trends | EMARKETER
Latest tiktok%20shop%20brand%20strategy data and analysis from EMARKETER including reports, charts, and articles.View full source
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Meta readies AI shopping agents for Instagram to rival TikTok Shop – eMarketer
Meta is turning Instagram into a checkout machine: Agentic AI tools could let users tap […]
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Brands build TikTok Shop storefronts, turning the channel into a direct driver of sales
TikTok Shop turns scrolls into sales: Social storefronts become core retail channels, making the platform […]
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Teen platform fragmentation complicates media planning across Instagram, Snapchat, and TikTok
TikTok, Instagram, and Snapchat split teen intent: Each platform plays a distinct role in teens' […]
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TikTok Shop sales soar – eMarketer
The news: TikTok Shop's sales rose 84% between March 2025 and February 2026, per NielsenIQ […]
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HubSpot deepens TikTok integration for targeted ads – eMarketer
The news: Marketing automation and CRM platform HubSpot expanded its partnership with TikTok to help […]
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TikTok has Brazilian payment ambitions – eMarketer
This would let TikTok facilitate P2P payments between TikTok users, ecommerce transactions, and offer lending […]
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TikTok's Cameo partnership makes it even more essential for creators – eMarketer
A TikTok-Cameo integration unlocks new revenue streams, enhancing TikTok's value in influencer marketing strategies.View full […]
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