What brands can learn from how creator Gabriella Gomez built a loyal TikTok Live audience
TikTok creator Gabriella Gomez goes live every night at 5 p.m. PT and regularly draws […]
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Tag: eMarketer
Frito-Lay brings flavor swaps to TikTok Shop in bid to win over Gen Z – eMarketer
Frito-Lay's flavor mashups and TikTok-first drops turn chips into social moments, not just snacks.View full […]
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FAQ on mobile commerce: Social shopping, payments, and new trends for 2026 – eMarketer
Social platforms like TikTok Shop have become significant sales channels, while digital wallets and buy […]
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TikTok Clubhouse, Uber's interactive Super Bowl spots elevate second-screen playbook
TikTok and Uber turned TV ads into app engagement, showing the game now drives measurable […]
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TikTok's best shoppers are millennials, not Gen Z – eMarketer
More than half (54%) of TikTok users ages 25-44 have gathered more information about a […]
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EU regulators target TikTok's 'addictive' design, threatening changes to core engagement features
Regulators say TikTok's ?addictive? features break rules, creating a legal test that could force core […]
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TikTok user activity bounces back following errors and uninstalls – eMarketer
TikTok has now bounced back to exceed 90 million daily active users, while rival apps […]
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TikTok alternatives gain steam with creator-friendly features – eMarketer
UpScrolled and Skylight gain downloads as TikTok users seek transparent feeds, privacy, and portability.View full […]
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From TikTok jingles to flagship stores: January's standout retailers – eMarketer
Most impactful campaign: Dr Pepper's TikTok jingle · On December 23, a TikToker named Romeo […]
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TikTok uninstalls surge 150% after app's US takeover – eMarketer
TikTok US uninstalls jumped 150% post-takeover–but engagement held, meaning sentiment shifts matter more than uninstall […]
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TikTok advertisers are rapidly shifting to automated campaigns – eMarketer
42% of US TikTok performance ad campaigns now use Tinuiti's Smart+ automated solution, up from […]
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FAQ on social commerce: How creators and platforms power shopping in 2026 – eMarketer
As TikTok Shop gains ground and influencer marketing matures into a performance channel, brands are […]
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TikTok age verification push reflects global youth safety crackdown – eMarketer
TikTok's new EU age verification rules could squeeze marketers, but similar changes have strong consumer […]
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Millennial TikTok users are the platform's most active shoppers – eMarketer
TikTok users ages 25-44 lead all age groups in taking action after seeing ads, with […]
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FIFA brings World Cup moments to TikTok, redefining how fans discover live sports
The news: FIFA will stream live clips of World Cup matches on TikTok through the […]
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4 retail predictions for 2026: Streaming marketplaces, value gaps, and TikTok's growing legitimacy
In 2026, commerce will thread itself even more tightly into the platforms consumers already use, […]
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tiktok video – Reports, Statistics & Marketing Trends | EMARKETER
Latest tiktok video data and analysis from EMARKETER including reports, charts, and articles.View full source
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Industry KPIs: Video views for luxury brands shift toward Instagram Reels, while TikTok slows
Reels video views for luxury brands grew 234% in Q2 2025, while TikTok slowed as […]
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What does the future hold for TikTok after a turbulent 2025? – eMarketer
TikTok's 2026 looks just as uncertain as 2025: Despite new US owners, questions remain about […]
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TikTok Shop is becoming a major US ecommerce player – eMarketer
TikTok Shop will surpass Target in US ecommerce in 2026, thanks to the platform's growing […]
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