TikTok was top Cyber Five traffic driver, while Walmart led checkouts, per Industry KPI data
TikTok grabbed the lead in Cyber Five advertising traffic this year, passing the 50% mark, […]
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Tag: eMarketer
US TikTok users are worth 4x more to advertisers than the global average – eMarketer
Key stat: The US accounts for just 10% of TikTok users but generates 41% of […]
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TikTok introduces Nearby feed, boosting local discovery and organic reach – eMarketer
The news: TikTok is rolling out an optional ?Nearby? feed that lets users share their […]
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TikTok, social change, and Gen Z give men's fragrances their moment – eMarketer
"The days of guys only wanting a classic, masculine scent are gone," said Sarah Armstrong, […]
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TikTok's young, diverse audience fuels standout discovery and buying behavior – eMarketer
TikTok also over-indexes among diverse audiences: 17% of weekly users are Black or African American?compared […]
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TikTok Shop sales topped $500 million between Black Friday and Cyber Monday
While TikTok didn't share a YoY comparison, last year it reported $100 million in sales […]
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TikTok and YouTube help Meta beat FTC antitrust case – eMarketer
Boasberg repeatedly cited how TikTok and YouTube now siphon the same user time Meta once […]
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TikTok Shop's $19 billion Q3 puts it within striking distance of eBay – eMarketer
The news: TikTok Shop is now almost as large as eBay, according to data from […]
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GenAI fuels new wave of ecommerce fraud on TikTok Shop and beyond – eMarketer
Bad actors are increasingly using genAI tools to trick moderation teams, Nicolas Waldmann, the head […]
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tiktok advertisers – Reports, Statistics & Marketing Trends | EMARKETER
Latest tiktok advertisers data and analysis from EMARKETER including reports, charts, and articles.View full source
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TikTok tightens ByteDance ties as US advertisers brace for uncertainty – eMarketer
Zhi has brought other Douyin executives over to TikTok since moving there herself in 2023, […]
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The new search frontier: How TikTok is redefining discovery – eMarketer
For US shoppers TikTok is the most useful social platform (28.4%) for researching and evaluating […]
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tiktok us deal – Reports, Statistics & Marketing Trends | EMARKETER
A US-TikTok deal could be on thin ice again amid heightened trade tensions after President […]
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Livestream shopping gains momentum beyond TikTok and Gen Z – eMarketer
Roughly 85% of Pop Mart's TikTok Shop sales in June originated from livestreams, per Modern […]
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US-TikTok deal could be a victim of Trump's Chinese tariffs – eMarketer
The news: A US-TikTok deal could be on thin ice again amid heightened trade tensions […]
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New York City sues Meta, Google, Snap, and TikTok over youth addiction – eMarketer
The news: New York City filed a sweeping federal lawsuit against Meta, Google, Snap, and […]
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tiktok us sale – Reports, Statistics & Marketing Trends | EMARKETER
TikTok announced several upgrades to its AI-powered portfolio at Advertising Week New York on Wednesday. […]
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TikTok upgrades AI capabilities at Advertising Week – eMarketer
Smart+, TikTok's AI-powered ad solution, got greater controls for creative, budget, and targeting, along with […]
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TikTok's search ads drive action?but concerns linger for US brands – eMarketer
TikTok showed that activations with dedicated search campaigns led to two times higher purchase lift […]
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Older adults outpace younger generations on TikTok – eMarketer
Key stat: The share of US TikTok users 45 and older is outpacing the growth […]
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