'Volume and speed of content creation' for TikTok has marketers considering lead agencies …
As TikTok continues to mature, marketers are seeking more expertise to master the platform. Last […]
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Tag: Digiday
Why Lysol is changing how it places products on TikTok – Digiday
Lysol is taking a product placement approach to working with influencers for TikTok. The household […]
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How Google, Meta and Snap's battle with TikTok in short-form video is playing out – Digiday
YouTube, TikTok, Meta and Snapchat all invested in the format, to capture users, grow watch […]
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How VidCon's Gen Z attendees see TikTok vs. Instagram Reels vs. YouTube Shorts
TikTok continues to be the predominant short-form video platform among the teens, tweens and twentysomethings […]
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Cereal company builds millennial, Gen Z following on TikTok, Instagram as social media … – Digiday
For TikTok, Magic Spoon is publishing content related to its own take on viral comedy […]
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Inside Nascar's content and influencer strategy with TikTok highlighting local businesses
Nascar paid influencers including Jackie Hartlaub (6 million TikTok followers), actress Madeline Ford (2 million […]
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TikTok's on the hunt for brands to reach its most popular communities as Unilever leads the way
TikTok has struck a global deal with Unilever to sponsor one of its biggest communities […]
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Cannes Briefing: TikTok, Netflix, others expand presence at Cannes – Digiday
TikTok returned to the Cannes Lions International Festival of Creativity this year for the fourth […]
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With TikTok star Keith Lee, Pepsi hopes to draw Gen Z to Black-owned restaurants – Digiday
So it's teaming up with TikTok food reviewer Keith Lee through Pepsi Dig In's Restaurant […]
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CMO Strategies: How marketers' social platform budgets stack up ? from Instagram to TikTok
It's forced us more into TikTok and other platforms ? plus Facebook is a different […]
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Marketers are going to have to wait for search advertising on TikTok – Digiday
Selling ads on the back of those searches can be a profitable game ? as […]
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Pitch deck: How TikTok is courting advertisers – Digiday
But it's also playing up to clients its 2023 TikTok Creative Exchange (TTCX), according to […]
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TikTok, Meta, Vevo announce new ad products and planning tools on NewFronts' final day
Brands can now buy ads on specific publishers' TikTok content; One of the few publishers […]
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Why creator Jorge Soto prioritizes YouTube Shorts over TikTok – Digiday
Like many short-form video creators, Jorge Soto got his start on TikTok. But a year […]
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Why creator Kat Stickler isn't worried about a possible TikTok ban – Digiday
But Stickler, who has almost 10 million followers on TikTok, isn't worried. That's partially due […]
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Short-form video ad boom may not be great for TikTok (eventually) – Digiday
?TikTok's user base crossed a billion while ad revenue reached around $9 billion in 2022, […]
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TikTok sister app Lemon8 looks to creators to help it grow to the next level – Digiday
The app has close ties to TikTok, given they share not only the same parent […]
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Marketing Briefing: How marketers feel right now about TikTok, Facebook, Instagram and Twitter
TikTok. Marketers and agency execs say that TikTok's continued growth, ability to get on the […]
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Media Buying Briefing: How TikTok agencies work ? and why they don't fear a U.S. ban of the app
New agencies blurring the lines between media and creative, as well as brand and performance, […]
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What marketers need to know about ByteDance-owned Lemon8 ? and its link to TikTok
What follows is the inside track on the app, what it means for marketers, how […]
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