Media Buying Briefing: How influencer agencies are adapting to TikTok's SEO incentives – Digiday
… TikTok's position as a search engine to grow in influence. More than two in […]
Read more
Tag: Digiday
Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case
?Even if TikTok is discontinued tomorrow, I don't think our business will be deeply affected.? […]
Read more
Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline – Digiday
Agency marketers have historically been more skeptical toward TikTok than their brand marketer counterparts, and […]
Read more
Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline – Digiday
Agency marketers have historically been more skeptical toward TikTok than their brand marketer counterparts, and […]
Read more
Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands …
TikTok's seemingly had a rough few months. Marketers are making contingency plans as the platform […]
Read more
TikTok is getting even more marketing spend from brands and retailers – Digiday
Digiday's survey found that, overall, nearly three-quarters of brands and retailers are on TikTok. Seventy-three […]
Read more
Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes – Digiday
In this week's Digiday+ Research Briefing, we examine how a U.S. ban on TikTok could […]
Read more
Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes – Digiday
In this week's Digiday+ Research Briefing, we examine how a U.S. ban on TikTok could […]
Read more
Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned
Ed East, co-founder and group CEO of Billion Dollar Boy, referenced that TikTok's ban in […]
Read more
Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram
For creators whose primary audience is on TikTok, that could put those creators in a […]
Read more
Why marketers are not deterred by TikTok's uncertain future – Digiday
Advertisers say they're keeping close watch, but remain undeterred in shelling out ad dollars for […]
Read more
Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl? – Digiday
TikTok's recent pitch deck makes the social media app's intentions clear. It's packed with headline-grabbing […]
Read more
Pitch deck: Inside TikTok's pursuit of Super Bowl ad dollars – Digiday
If TikTok has its way, 2024 will be the year it finally has its Super […]
Read more
Research Briefing: Gen Z gets breaking news first through social media like TikTok – Digiday
News publishers have taken note of Gen Z's news consumption habits and are chasing this […]
Read more
Is 2024 TikTok's most challenging year yet? – Digiday
TikTok's latest ?routine shakeup? impacted staff in Austin, Los Angeles, New York and abroad. Despite […]
Read more
Is 2024 TikTok's most challenging year yet? – Digiday
TikTok's latest ?routine shakeup? impacted staff in Austin, Los Angeles, New York and abroad. Despite […]
Read more
How social-centric Gallery Media is taking on events, TikTok Shop and ever-changing algorithms
??We are a TikTok Shop partner and we're exploring experimenting there. I think that we're […]
Read more
How social-centric Gallery Media is taking on events, TikTok Shop and ever-changing algorithms
??We are a TikTok Shop partner and we're exploring experimenting there. I think that we're […]
Read more
TikTok's ghosts of Christmas past, present and future – Digiday
Those successful areas include TikTok's creator marketplace and music partnerships, for example. And while one […]
Read more
The Rundown: One year in, TikTok's gaming marketing team isn't going anywhere – Digiday
TikTok has managed to generate some eye-popping engagement figures surrounding game launches in 2024. Only […]
Read more