Tag: eMarketer

TikTok is the social commerce platform of the moment, as brands and marketers look to […]

The news: TikTok may be driving trends across social media and digital video, but a […]

TikTok will lose some of its pandemic gains this year and the next, with its […]

Jane Ko tried to avoid TikTok. The blogger and creator's platform of choice is Instagram, […]

The growth of TikTok doesn't yet amount to a full changing of the guard when […]

TikTok reigns king over any other social media app in terms of consumer downloads, but […]

In our inaugural forecast, we estimate that TikTok surpassed the 100 million user mark in […]

On today's episode, we discuss what the next, most important initiatives will be for TikTok. […]

More on this: Meta, TikTok, YouTube, and Snap each have dedicated funds for paying creators […]

More marketers plan to use TikTok than YouTube, Twitter, or Snapchat in 2022. While brands […]

The news: TikTok is investing heavily to meet its goal of tripling its advertising revenue […]

Brands are even borrowing some popular uses of audio, dance, and unique angles in TikTok […]

The news: TikTok is seen by many marketers in pandemic-challenged industries as a potential savior?in […]

The news: TikTok has released a report with Praesidio Safeguarding, an independent agency, tracking the […]

Why such a rapid ascent? TikTok has benefited from platforms like Facebook, Twitter, and Instagram […]

Sellers can also run ads using TikTok Ads manager. Why it's worth watching: Social commerce […]

TikTok sees an opportunity: The Instagram rival announced steps it's taking to protect users. When […]

On today's episode, we discuss whether TikTok is actually a top choice for social advertisers, […]

In fact, monthly TikTok users in each of the 23 countries for which we forecast […]

As people there stayed home more in 2020, many turned to the internet for entertainment, […]