Tag: eMarketer

Why it matters: TikTok aims to enhance its search ad capabilities, moving beyond automated ads […]

The news: TikTok has introduced the TikTok Search Ads Campaign, a keyword-based solution that allows […]

Why it matters: The revamped feature is a significant move for TikTok as it looks […]

Nearly all (96%) retailers are aware of the potential TikTok ban, yet only 28% have […]

The news: TikTok has officially launched its revamped ?Subscription? monetization feature to eligible creators in […]

Behind the numbers: TikTok Shop's popularity is a sign of Gen Z's affinity for social […]

On today's podcast episode, we discuss what would happen if TikTok is (or isn't) banned […]

The news: Public support for a TikTok ban is declining, and more than half of […]

The trend: Multiple TikTok videos depicted customers taking advantage of a temporary glitch in Chase's […]

Nearly half of TikTok users discover new movies on the platform, and over a third […]

The news: Reddit is one of the few social platforms improving its user engagement, according […]

Time spent by users with TikTok is going down, while time spent with Instagram is […]

And regulatory scrutiny of the platform is incredibly high in the region. But if brands […]

Key stat: Women are more likely than men to take actions after watching a TikTok, […]

?Google will account for over half of search ad spending this year, but Google's not […]

1. The assumption: Gen Z consumers make a lot of impulse purchases. The truth: Gen […]

TikTok users in the US and Southeast Asia can take photos of items and upload […]

More Gen Zers use user-generated video platforms than they do streaming services. YouTube and TikTok […]

In our October 2023 iteration of this forecast, we foresaw Apple ranking 10th on the […]

The team will be led by Harish Sarma, previously TikTok's global head of sports and […]