The duopoly reigns worldwide, though TikTok and Mercado Libre lead in digital ad spend growth
In our October 2023 iteration of this forecast, we foresaw Apple ranking 10th on the […]
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Tag: eMarketer
TikTok looks to court publishers through monetization opportunities – eMarketer
The team will be led by Harish Sarma, previously TikTok's global head of sports and […]
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5 key stats showing how to reach different kinds of TikTok users after TikTok – eMarketer
TikTok parent ByteDance has until January 19, 2025, to sell the company or face a […]
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TikTok Engagement Rate per View By Account Size (Benchmarks & KPIs) – eMarketer
Data-driven benchmarks and KPIs for TikTok Engagement Rate per View By Account Size that best-in-class […]
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Average Time Spent per Day with TikTok by UK TikTok Users Forecasts, Estimates, & Historical Data
This page is not optimized for mobile viewing.For the best experience, please log in on […]
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US Adult TikTok Users Who Have Posted at Least 1 Video to Their Account, by … – eMarketer
US Adult TikTok Users Who Have Posted at Least 1 Video to Their Account, by […]
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TikTok Average Monthly Views Growth By Video Duration (Benchmarks & KPIs) – eMarketer
Data-driven benchmarks and KPIs for TikTok Average Monthly Views Growth By Video Duration that best-in-class […]
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TikTok won't dial back on TikTok Shop content, but it may not matter for time spent
… TikTok usage since TikTok Shop rolled out. Nearly two-thirds (62.5%) of US TikTok users […]
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US Gen Z Facebook, Instagram, Snapchat, and TikTok Users, 2019-2026 (% of social network users)
US Gen Z Facebook, Instagram, Snapchat, and TikTok Users, 2019-2026 (% of social network users) …View […]
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The Daily: A new TikTok ban, part 2?What a TikTok-less America looks like, who might buy …
On today's podcast episode (part 2), we discuss what America looks like without TikTok, who […]
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US TikTok Social Buyers, 2020-2026 (millions, % change, and % of US TikTok users)
US TikTok Social Buyers, 2020-2026 (millions, % change, and % of US TikTok users) …View full […]
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Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes
The scene: Meta, Twitter, and other social platforms went big at the 2022 Cannes Lions […]
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The Daily: AppTrackingTransparency Turns One, TikTok's Third Party Cookies, and Display …
The Daily: AppTrackingTransparency Turns One, TikTok's Third Party Cookies, and Display Ads Direction. Audio by […]
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It's becoming easier to advertise on TikTok – Insider Intelligence Trends, Forecasts & Statistics
TikTok's recent advances in its ad technology are making it easier for advertisers to plug […]
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US TikTok Advertising 2022 – Insider Intelligence Trends, Forecasts & Statistics – eMarketer
What are best practices for advertising on TikTok in 2022? WHAT'S IN THIS REPORT? Our […]
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The Daily: How much money is TikTok making, the best social commerce experience, and …
On today's episode, we discuss how much TikTok is making from advertising revenues, the most […]
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TikTok launches ad solution aimed to court advertisers while pleasing creators – eMarketer
The news: TikTok introduced Branded Mission, an ad solution that enables brands and agencies to […]
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TikTok to surpass YouTube in US – Insider Intelligence Trends, Forecasts & Statistics – eMarketer
Time spent scrolling through TikTok has been growing fast, and the app is notorious for […]
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TikTok to top Snapchat in the UK – Insider Intelligence Trends, Forecasts & Statistics – eMarketer
TikTok, which overtook Twitter users last year, will surpass Snapchat users by year-end and continue […]
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Q&A: Selling skincare products on TikTok with Peace Out Skincare – eMarketer
Insider Intelligence: What role does TikTok have in promoting marketing efforts of skincare products? Junior […]
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