TikTok Shop forecasts record UK sales this Christmas as ecommerce investments take hold
The platform expects this Christmas to be ?its biggest retail moment yet? thanks to surging […]
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Tag: eMarketer
The Weekly Listen: Is Netflix redefining live (mainly sports) entertainment, will TikTok dodge …
On today's podcast episode, we discuss the takeaways from Netflix's record-breaking boxing event, the chances […]
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Media and publishing dominates TikTok engagement rate – eMarketer
Media and publishing also has a higher engagement rate than the overall benchmark of 4.1%, […]
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TikTok takes the leads as social CPMs climb – eMarketer
We estimate the average TikTok CPM will be $7.03 in Q1, considerably lower than Meta's […]
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TikTok looks to boost its reputation as an ecommerce destination – eMarketer
The platform's Brand Palooza campaign features steep discounts such as up to 50% off skincare […]
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TikTok launches AI-powered studio for ad creation globally – eMarketer
The news: TikTok has officially launched Symphony Creative Studio, an AI-powered tool that helps advertisers […]
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TikTok parent grows 60% outside of China revenue despite regulatory pressures
ByteDance saw non-China revenues rise nearly 60%, with TikTok accounting for a substantial share of […]
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Gen Z's latest wellness trend on TikTok concerns medical experts – eMarketer
Examples include taking magnesium, wearing red light glasses, taping your mouth closed, and using white […]
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A TikTok Shop check-in ahead of its second holiday season – eMarketer
Other popular brands like Dyson, Kiehl's, Fenty Beauty, and Make Up Forever will start selling […]
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TikTok becomes key battleground for Gen Z voters in 2024 election – eMarketer
The news: As the US presidential election nears, TikTok has become a critical platform for […]
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TikTok Shop turns to livestreaming to maintain momentum – eMarketer
While live-shopping adoption is in its infancy in the US, TikTok sees it as the […]
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AliExpress, Shein, Temu, TikTok Shop, and the Impact of Chinese Ecommerce Players in Asia-Pacific
Key Stat: In three out of six countries in Southeast Asia, TikTok Shop sales were […]
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Leaked TikTok documents reveal ByteDance was aware of child addiction risks – eMarketer
They included summaries of internal studies and communications between TikTok executives. Damning evidence of TikTok's […]
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tiktok and gen z – Reports, Statistics & Marketing Trends | EMARKETER
TikTok remains Gen Zers' preferred social network in terms of time spent, but its growth […]
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tiktok coins – Reports, Statistics & Marketing Trends | EMARKETER
Latest tiktok coins data and analysis from EMARKETER including reports, charts, and articles.View full source
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TikTok launches AI-powered Smart+ tool, but its future is murky – eMarketer
The news: TikTok has launched an AI-powered advertising tool dubbed Smart+ that helps advertisers make […]
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Growth is slowing for brand TikTok accounts as platform matures: 3 key trends – eMarketer
On TikTok, bigger isn't always better. Brand accounts with large followings are seeing growth rates […]
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Texas sues TikTok over children's privacy laws – eMarketer
The news: Texas filed a lawsuit against TikTok that states that the short-form video app […]
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TikTok, World Health Organization partner to combat health misinformation – eMarketer
Zooming out: The partnership between TikTok and WHO's Fides comes amid a proliferation of health […]
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TikTok launches search ads to boost conversions – eMarketer
Why it matters: TikTok aims to enhance its search ad capabilities, moving beyond automated ads […]
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